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职业装行业的发展怎样?
来源:http://www.sdzzfs.com/ 日期:2017-12-22

  在服装工业中,职业装是一个对比特别的分支,除有着服装底子的一些功用之外,它还有一般服装所不具备的特别功用,也正因如此,它终从服装大类中分离出来,成为一个单独的工业。
  In the clothing industry, occupation is a special branch of contrast, in addition there are some function of clothing is the most fundamental, it has general clothing do not have special features, but also because of this, it finally separated from the categories of clothing, as a separate industry.
  职业装有着自个明显的特色。
  The profession has a distinct feature.


  所谓职业装,即是标志性、功用性、实用性相结合,具有职业特色和职业特征,能够表现团队精力和服饰文明的标志性着装。它大致能够分为制服(白领)和工装(蓝领)两类。因为它面对的消费群体和方针相对清晰,因此商品具有定向性,这就避免了销售上的盲目性。
  The so-called professional wear is the combination of logo, function and practicality, which has professional characteristics and professional characteristics, and can show the symbolic dress of team spirit and dress civilization. It can be roughly divided into two categories: uniforms (white-collar) and tooling (blue collar). Because it faces a relatively clear consumer group and the policy emporium, so the commodity is directionality, which avoids the blindness in sales.
  职业装与一般服装大的区别在于它的科技含量。这里的科技含量有两方面的含义:一是指职业装一定要符合人体工学,穿着舒适、实用;二是指服装的功用性。对于职业装来说,无论是裁缝仍是布料,因为其为职业效劳,所以功用性是杰出的特色。
  The biggest difference between professional clothing and general clothing lies in its scientific and technological content. The content of science and technology here has two meanings: first, it means that the professional clothing must conform to the ergonomics, the wear is comfortable and practical, and the two refers to the utilitarian character of the garment. For professional clothing, whether it is a tailor or a cloth, because of its professional service, so utilitarian is the most outstanding feature.
  活跃在上的一般服装,终需求面对的是终端消费者。每个尽管有各自不同的定位,但单个的消费群体其实仍是对比宽泛的。职业装底子都是职业制服。职业制服的性质决定了每个职业的职业装在规划上要表现出一个主导思维,这种主导思维更多地则是一种政治需求。
  The general clothing brand is active in the mall, and the final demand is the end consumer. Although each brand has its own different market positioning, but the individual brand of consumer groups is still relatively broad. Professional clothes are all professional uniforms. The nature of professional uniforms decides that every occupation should have a dominant thinking in planning, which is more of a political need.

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